CRM
Incision
Building an inbound pipeline while also supporting outbound sales with high-quality content.
Year :
2021
Industry :
Med Tech
Client :
Incision
Project Duration :
4 months
Challenge :
Incision is a MedTech SaaS company providing surgical training and workflow solutions. The company wanted to increase its inbound pipeline through marketing while also supporting outbound sales with high-quality content.
Operating in the highly regulated healthcare sector, Incision faced the challenge of building awareness and trust while driving qualified leads. Marketing activities had to be both educational and compliant, while ensuring alignment with the sales team’s need for outreach materials. The goal was clear: grow inbound opportunities and create consistent, scalable marketing touchpoints.
Solution :
As part of the marketing engagement, I developed initiatives to support both inbound and outbound growth:
Content strategy: Built a structured content plan aligned with surgeons, hospitals, and MedTech stakeholders.
Press releases: Positioned Incision as an innovator in the surgical training space by securing media visibility.
Email automations: Designed nurture flows to engage leads and move them down the funnel.
Sales support content: Created tailored content for cold outreach campaigns, ensuring the sales team had materials that opened doors with prospects.
Results :
These efforts strengthened Incision’s visibility in the MedTech space and created a steady flow of inbound leads. Marketing automation nurtured contacts more effectively, while sales outreach was supported with professional, targeted content. Together, this built a more predictable lead generation engine.
Summary :
With a mix of inbound marketing and sales enablement content, Incision was able to reach new audiences, engage them with the right messaging, and convert interest into qualified opportunities — setting the stage for long-term pipeline growth.
More Projects
CRM
Incision
Building an inbound pipeline while also supporting outbound sales with high-quality content.
Year :
2021
Industry :
Med Tech
Client :
Incision
Project Duration :
4 months
Challenge :
Incision is a MedTech SaaS company providing surgical training and workflow solutions. The company wanted to increase its inbound pipeline through marketing while also supporting outbound sales with high-quality content.
Operating in the highly regulated healthcare sector, Incision faced the challenge of building awareness and trust while driving qualified leads. Marketing activities had to be both educational and compliant, while ensuring alignment with the sales team’s need for outreach materials. The goal was clear: grow inbound opportunities and create consistent, scalable marketing touchpoints.
Solution :
As part of the marketing engagement, I developed initiatives to support both inbound and outbound growth:
Content strategy: Built a structured content plan aligned with surgeons, hospitals, and MedTech stakeholders.
Press releases: Positioned Incision as an innovator in the surgical training space by securing media visibility.
Email automations: Designed nurture flows to engage leads and move them down the funnel.
Sales support content: Created tailored content for cold outreach campaigns, ensuring the sales team had materials that opened doors with prospects.
Results :
These efforts strengthened Incision’s visibility in the MedTech space and created a steady flow of inbound leads. Marketing automation nurtured contacts more effectively, while sales outreach was supported with professional, targeted content. Together, this built a more predictable lead generation engine.
Summary :
With a mix of inbound marketing and sales enablement content, Incision was able to reach new audiences, engage them with the right messaging, and convert interest into qualified opportunities — setting the stage for long-term pipeline growth.
More Projects
CRM
Incision
Building an inbound pipeline while also supporting outbound sales with high-quality content.
Year :
2021
Industry :
Med Tech
Client :
Incision
Project Duration :
4 months
Challenge :
Incision is a MedTech SaaS company providing surgical training and workflow solutions. The company wanted to increase its inbound pipeline through marketing while also supporting outbound sales with high-quality content.
Operating in the highly regulated healthcare sector, Incision faced the challenge of building awareness and trust while driving qualified leads. Marketing activities had to be both educational and compliant, while ensuring alignment with the sales team’s need for outreach materials. The goal was clear: grow inbound opportunities and create consistent, scalable marketing touchpoints.
Solution :
As part of the marketing engagement, I developed initiatives to support both inbound and outbound growth:
Content strategy: Built a structured content plan aligned with surgeons, hospitals, and MedTech stakeholders.
Press releases: Positioned Incision as an innovator in the surgical training space by securing media visibility.
Email automations: Designed nurture flows to engage leads and move them down the funnel.
Sales support content: Created tailored content for cold outreach campaigns, ensuring the sales team had materials that opened doors with prospects.
Results :
These efforts strengthened Incision’s visibility in the MedTech space and created a steady flow of inbound leads. Marketing automation nurtured contacts more effectively, while sales outreach was supported with professional, targeted content. Together, this built a more predictable lead generation engine.
Summary :
With a mix of inbound marketing and sales enablement content, Incision was able to reach new audiences, engage them with the right messaging, and convert interest into qualified opportunities — setting the stage for long-term pipeline growth.