Demand Gen campaigns
Banxware
Creating a full campaign plan to increase inbound revenue and building a partner program
Year :
2023
Industry :
Fin Tech
Client :
Banxare
Project Duration :
6 weeks
Challenge :
Banxware is a FinTech platform that provides embedded lending solutions for marketplaces, platforms, and payment providers. The company aimed to strengthen its positioning in the financial technology space, drive inbound revenue growth, and establish a scalable partner program.
In the competitive FinTech market, Banxware needed to clearly articulate its value proposition and stand out from a growing number of embedded finance providers. While the product was strong, awareness and differentiation were limited, and inbound demand generation channels were underdeveloped. At the same time, the company wanted to leverage partnerships as a growth accelerator but lacked a formalized program to structure and scale collaboration.
Solution :
To address these challenges, the engagement focused on three pillars:
Positioning: Defined and refined Banxware’s product positioning to clearly communicate benefits to target personas (marketplaces, platforms, and financial partners).
Campaign planning: Built a comprehensive inbound marketing campaign plan with content, messaging, and distribution strategies to generate pipeline.
Partner program: Designed a structured partner program to attract, onboard, and activate ecosystem partners, creating new revenue channels.
Results :
With stronger positioning and a clear campaign roadmap, Banxware was able to increase visibility, credibility, and inbound opportunities. The foundation of the partner program created new paths for collaboration and revenue generation, while marketing campaigns laid the groundwork for predictable inbound growth.
Summary :
Banxware’s marketing moved from fragmented efforts to a cohesive growth strategy — with sharper positioning, structured inbound campaigns, and a partner ecosystem that unlocked new opportunities in the embedded finance space.
More Projects
Demand Gen campaigns
Banxware
Creating a full campaign plan to increase inbound revenue and building a partner program
Year :
2023
Industry :
Fin Tech
Client :
Banxare
Project Duration :
6 weeks
Challenge :
Banxware is a FinTech platform that provides embedded lending solutions for marketplaces, platforms, and payment providers. The company aimed to strengthen its positioning in the financial technology space, drive inbound revenue growth, and establish a scalable partner program.
In the competitive FinTech market, Banxware needed to clearly articulate its value proposition and stand out from a growing number of embedded finance providers. While the product was strong, awareness and differentiation were limited, and inbound demand generation channels were underdeveloped. At the same time, the company wanted to leverage partnerships as a growth accelerator but lacked a formalized program to structure and scale collaboration.
Solution :
To address these challenges, the engagement focused on three pillars:
Positioning: Defined and refined Banxware’s product positioning to clearly communicate benefits to target personas (marketplaces, platforms, and financial partners).
Campaign planning: Built a comprehensive inbound marketing campaign plan with content, messaging, and distribution strategies to generate pipeline.
Partner program: Designed a structured partner program to attract, onboard, and activate ecosystem partners, creating new revenue channels.
Results :
With stronger positioning and a clear campaign roadmap, Banxware was able to increase visibility, credibility, and inbound opportunities. The foundation of the partner program created new paths for collaboration and revenue generation, while marketing campaigns laid the groundwork for predictable inbound growth.
Summary :
Banxware’s marketing moved from fragmented efforts to a cohesive growth strategy — with sharper positioning, structured inbound campaigns, and a partner ecosystem that unlocked new opportunities in the embedded finance space.
More Projects
Demand Gen campaigns
Banxware
Creating a full campaign plan to increase inbound revenue and building a partner program
Year :
2023
Industry :
Fin Tech
Client :
Banxare
Project Duration :
6 weeks
Challenge :
Banxware is a FinTech platform that provides embedded lending solutions for marketplaces, platforms, and payment providers. The company aimed to strengthen its positioning in the financial technology space, drive inbound revenue growth, and establish a scalable partner program.
In the competitive FinTech market, Banxware needed to clearly articulate its value proposition and stand out from a growing number of embedded finance providers. While the product was strong, awareness and differentiation were limited, and inbound demand generation channels were underdeveloped. At the same time, the company wanted to leverage partnerships as a growth accelerator but lacked a formalized program to structure and scale collaboration.
Solution :
To address these challenges, the engagement focused on three pillars:
Positioning: Defined and refined Banxware’s product positioning to clearly communicate benefits to target personas (marketplaces, platforms, and financial partners).
Campaign planning: Built a comprehensive inbound marketing campaign plan with content, messaging, and distribution strategies to generate pipeline.
Partner program: Designed a structured partner program to attract, onboard, and activate ecosystem partners, creating new revenue channels.
Results :
With stronger positioning and a clear campaign roadmap, Banxware was able to increase visibility, credibility, and inbound opportunities. The foundation of the partner program created new paths for collaboration and revenue generation, while marketing campaigns laid the groundwork for predictable inbound growth.
Summary :
Banxware’s marketing moved from fragmented efforts to a cohesive growth strategy — with sharper positioning, structured inbound campaigns, and a partner ecosystem that unlocked new opportunities in the embedded finance space.