How we work together
Marketing works best when it’s a team effort. You bring the inside knowledge, I bring the strategy and execution. Together, we keep things moving in sync. Here’s the framework that gets results:
01.
discover
We kick things off with a chat to get to know your goals, challenges, and audience. That shared understanding becomes the base for everything we’ll create together.
01.
discover
We kick things off with a chat to get to know your goals, challenges, and audience. That shared understanding becomes the base for everything we’ll create together.
01.
discover
We kick things off with a chat to get to know your goals, challenges, and audience. That shared understanding becomes the base for everything we’ll create together.
02.
Deep dive
We look at your numbers together. The data shows us what’s working, what’s not, and where the biggest opportunities are hiding. It’s the only way to build a strategy that’s grounded in reality.
02.
Deep dive
We look at your numbers together. The data shows us what’s working, what’s not, and where the biggest opportunities are hiding. It’s the only way to build a strategy that’s grounded in reality.
02.
Deep dive
We look at your numbers together. The data shows us what’s working, what’s not, and where the biggest opportunities are hiding. It’s the only way to build a strategy that’s grounded in reality.
03.
Setting your goals
Together, we map out where you want to go—both near-term wins and long-term growth. This way, your marketing always stays aligned with your bigger business goals.
03.
Setting your goals
Together, we map out where you want to go—both near-term wins and long-term growth. This way, your marketing always stays aligned with your bigger business goals.
03.
Setting your goals
Together, we map out where you want to go—both near-term wins and long-term growth. This way, your marketing always stays aligned with your bigger business goals.
04.
Sprint rythm
We operate in a sprint rhythm, delivering on our goals every two weeks. This agile approach allows us to stay flexible and responsive to your needs.
04.
Sprint rythm
We operate in a sprint rhythm, delivering on our goals every two weeks. This agile approach allows us to stay flexible and responsive to your needs.
04.
Sprint rythm
We operate in a sprint rhythm, delivering on our goals every two weeks. This agile approach allows us to stay flexible and responsive to your needs.
05.
Evaluation
Depending on the project duration, we conduct evaluations to reflect, learn, and adjust our strategy, ensuring we’re always on the right track.
05.
Evaluation
Depending on the project duration, we conduct evaluations to reflect, learn, and adjust our strategy, ensuring we’re always on the right track.
05.
Evaluation
Depending on the project duration, we conduct evaluations to reflect, learn, and adjust our strategy, ensuring we’re always on the right track.
About me
Christina sideri
Strategy first — that’s my starting point. I’ve worked with scrappy start-ups and scaling businesses alike, which means I know the roadblocks and the shortcuts.
Finding the right audience is never easy, so I rely on fast launches, constant A/B testing, and quick iterations to get there. And like anyone who’s lived the start-up life, I’ve worn every hat in the closet — so rolling up my sleeves and getting hands-on is second nature.
what I can do for you
From big-picture strategy to hands-on execution, I help you build marketing engines that actually deliver.
1. STRATEGY & CONSULTING
ICP & Buyer persona mapping
Funnel design from awareness to retention
Product positioning
Go-to-market plan
2. demand gen campaigns
Google Ads (search, display) setup & management
Meta Ads (Facebook & Instagram) campaigns
LinkedIn Ads
3. content creation
Content strategy & planning
Website content (blogs, landing pages pages)
Sales enablement (pitch decks, brochures)
Technical content (product launch, infographics, reports)
4. CRM
Lead capture automation (forms, chatbots, landing pages)
Lead scoring & segmentation
Workflow automation (e.g., auto-assign leads to sales reps, trigger emails, update statuses)
Sales sequences (automated outreach, follow-up reminders)
1. STRATEGY & CONSULTING
ICP & Buyer persona mapping
Funnel design from awareness to retention
Product positioning
Go-to-market plan
2. demand gen campaigns
Google Ads (search, display) setup & management
Meta Ads (Facebook & Instagram) campaigns
LinkedIn Ads
3. content creation
Content strategy & planning
Website content (blogs, landing pages pages)
Sales enablement (pitch decks, brochures)
Technical content (product launch, infographics, reports)
4. CRM
Lead capture automation (forms, chatbots, landing pages)
Lead scoring & segmentation
Workflow automation (e.g., auto-assign leads to sales reps, trigger emails, update statuses)
Sales sequences (automated outreach, follow-up reminders)
1. STRATEGY & CONSULTING
ICP & Buyer persona mapping
Funnel design from awareness to retention
Product positioning
Go-to-market plan
2. demand gen campaigns
Google Ads (search, display) setup & management
Meta Ads (Facebook & Instagram) campaigns
LinkedIn Ads
3. content creation
Content strategy & planning
Website content (blogs, landing pages pages)
Sales enablement (pitch decks, brochures)
Technical content (product launch, infographics, reports)
4. CRM
Lead capture automation (forms, chatbots, landing pages)
Lead scoring & segmentation
Workflow automation (e.g., auto-assign leads to sales reps, trigger emails, update statuses)
Sales sequences (automated outreach, follow-up reminders)
Discover My Journey in MARKETING
I’ve worn many hats (sometimes all at once) — strategist, content creator, campaign architect, brand storyteller. Here’s how those roles came together in my journey so far.
Marketing Lead
Cargosnap
2023 - Present
Marketing Lead
Cargosnap
2023 - Present
Marketing Lead
Cargosnap
2023 - Present
Marketing Product Owner
Basic Fit
2023
Marketing Product Owner
Basic Fit
2023
Marketing Product Owner
Basic Fit
2023
Marketing Manager
Magnify
2022-2023
Marketing Manager
Magnify
2022-2023
Marketing Manager
Magnify
2022-2023
Content strategist
RocketX
2021-2023
Content strategist
RocketX
2021-2023
Content strategist
RocketX
2021-2023
Content Marketing Analyst
aToll
2019-2021
Content Marketing Analyst
aToll
2019-2021
Content Marketing Analyst
aToll
2019-2021
My Tech Stack
Behind every big idea is a toolkit that makes it happen. Here’s the stack that powers my campaigns, fuels creativity, and keeps everything running smoothly.
HubSpot
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
HubSpot
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
HubSpot
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
Figma
Where I connect, share insights, and grow within the design and Framer community.
Figma
Where I connect, share insights, and grow within the design and Framer community.
Figma
Where I connect, share insights, and grow within the design and Framer community.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Ad platforms
From Meta to LinkedIn and Google, all advertising platforms are mbedded into the tech stack.
Ad platforms
From Meta to LinkedIn and Google, all advertising platforms are mbedded into the tech stack.
Ad platforms
From Meta to LinkedIn and Google, all advertising platforms are mbedded into the tech stack.
Hi
Hi
Hi
Let's work together
Give me a call if you are an ambitious scale up ready to take the next step but unsure where to start.
How we work together
Marketing works best when it’s a team effort. You bring the inside knowledge, I bring the strategy and execution. Together, we keep things moving in sync. Here’s the framework that gets results:
01.
discover
We kick things off with a chat to get to know your goals, challenges, and audience. That shared understanding becomes the base for everything we’ll create together.
01.
discover
We kick things off with a chat to get to know your goals, challenges, and audience. That shared understanding becomes the base for everything we’ll create together.
01.
discover
We kick things off with a chat to get to know your goals, challenges, and audience. That shared understanding becomes the base for everything we’ll create together.
02.
Deep dive
We look at your numbers together. The data shows us what’s working, what’s not, and where the biggest opportunities are hiding. It’s the only way to build a strategy that’s grounded in reality.
02.
Deep dive
We look at your numbers together. The data shows us what’s working, what’s not, and where the biggest opportunities are hiding. It’s the only way to build a strategy that’s grounded in reality.
02.
Deep dive
We look at your numbers together. The data shows us what’s working, what’s not, and where the biggest opportunities are hiding. It’s the only way to build a strategy that’s grounded in reality.
03.
Setting your goals
Together, we map out where you want to go—both near-term wins and long-term growth. This way, your marketing always stays aligned with your bigger business goals.
03.
Setting your goals
Together, we map out where you want to go—both near-term wins and long-term growth. This way, your marketing always stays aligned with your bigger business goals.
03.
Setting your goals
Together, we map out where you want to go—both near-term wins and long-term growth. This way, your marketing always stays aligned with your bigger business goals.
04.
Sprint rythm
We operate in a sprint rhythm, delivering on our goals every two weeks. This agile approach allows us to stay flexible and responsive to your needs.
04.
Sprint rythm
We operate in a sprint rhythm, delivering on our goals every two weeks. This agile approach allows us to stay flexible and responsive to your needs.
04.
Sprint rythm
We operate in a sprint rhythm, delivering on our goals every two weeks. This agile approach allows us to stay flexible and responsive to your needs.
05.
Evaluation
Depending on the project duration, we conduct evaluations to reflect, learn, and adjust our strategy, ensuring we’re always on the right track.
05.
Evaluation
Depending on the project duration, we conduct evaluations to reflect, learn, and adjust our strategy, ensuring we’re always on the right track.
05.
Evaluation
Depending on the project duration, we conduct evaluations to reflect, learn, and adjust our strategy, ensuring we’re always on the right track.
About me
Christina sideri
Strategy first — that’s my starting point. I’ve worked with scrappy start-ups and scaling businesses alike, which means I know the roadblocks and the shortcuts.
Finding the right audience is never easy, so I rely on fast launches, constant A/B testing, and quick iterations to get there. And like anyone who’s lived the start-up life, I’ve worn every hat in the closet — so rolling up my sleeves and getting hands-on is second nature.
what I can do for you
From big-picture strategy to hands-on execution, I help you build marketing engines that actually deliver.
1. STRATEGY & CONSULTING
ICP & Buyer persona mapping
Funnel design from awareness to retention
Product positioning
Go-to-market plan
2. demand gen campaigns
Google Ads (search, display) setup & management
Meta Ads (Facebook & Instagram) campaigns
LinkedIn Ads
3. content creation
Content strategy & planning
Website content (blogs, landing pages pages)
Sales enablement (pitch decks, brochures)
Technical content (product launch, infographics, reports)
4. CRM
Lead capture automation (forms, chatbots, landing pages)
Lead scoring & segmentation
Workflow automation (e.g., auto-assign leads to sales reps, trigger emails, update statuses)
Sales sequences (automated outreach, follow-up reminders)
1. STRATEGY & CONSULTING
ICP & Buyer persona mapping
Funnel design from awareness to retention
Product positioning
Go-to-market plan
2. demand gen campaigns
Google Ads (search, display) setup & management
Meta Ads (Facebook & Instagram) campaigns
LinkedIn Ads
3. content creation
Content strategy & planning
Website content (blogs, landing pages pages)
Sales enablement (pitch decks, brochures)
Technical content (product launch, infographics, reports)
4. CRM
Lead capture automation (forms, chatbots, landing pages)
Lead scoring & segmentation
Workflow automation (e.g., auto-assign leads to sales reps, trigger emails, update statuses)
Sales sequences (automated outreach, follow-up reminders)
1. STRATEGY & CONSULTING
ICP & Buyer persona mapping
Funnel design from awareness to retention
Product positioning
Go-to-market plan
2. demand gen campaigns
Google Ads (search, display) setup & management
Meta Ads (Facebook & Instagram) campaigns
LinkedIn Ads
3. content creation
Content strategy & planning
Website content (blogs, landing pages pages)
Sales enablement (pitch decks, brochures)
Technical content (product launch, infographics, reports)
4. CRM
Lead capture automation (forms, chatbots, landing pages)
Lead scoring & segmentation
Workflow automation (e.g., auto-assign leads to sales reps, trigger emails, update statuses)
Sales sequences (automated outreach, follow-up reminders)
Discover My Journey in MARKETING
I’ve worn many hats (sometimes all at once) — strategist, content creator, campaign architect, brand storyteller. Here’s how those roles came together in my journey so far.
Marketing Lead
Cargosnap
2023 - Present
Marketing Lead
Cargosnap
2023 - Present
Marketing Lead
Cargosnap
2023 - Present
Marketing Product Owner
Basic Fit
2023
Marketing Product Owner
Basic Fit
2023
Marketing Product Owner
Basic Fit
2023
Marketing Manager
Magnify
2022-2023
Marketing Manager
Magnify
2022-2023
Marketing Manager
Magnify
2022-2023
Content strategist
RocketX
2021-2023
Content strategist
RocketX
2021-2023
Content strategist
RocketX
2021-2023
Content Marketing Analyst
aToll
2019-2021
Content Marketing Analyst
aToll
2019-2021
Content Marketing Analyst
aToll
2019-2021
My Tech Stack
Behind every big idea is a toolkit that makes it happen. Here’s the stack that powers my campaigns, fuels creativity, and keeps everything running smoothly.
HubSpot
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
HubSpot
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
HubSpot
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
Figma
Where I connect, share insights, and grow within the design and Framer community.
Figma
Where I connect, share insights, and grow within the design and Framer community.
Figma
Where I connect, share insights, and grow within the design and Framer community.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Ad platforms
From Meta to LinkedIn and Google, all advertising platforms are mbedded into the tech stack.
Ad platforms
From Meta to LinkedIn and Google, all advertising platforms are mbedded into the tech stack.
Ad platforms
From Meta to LinkedIn and Google, all advertising platforms are mbedded into the tech stack.
Hi
Hi
Hi
Let's work together
Give me a call if you are an ambitious scale up ready to take the next step but unsure where to start.
How we work together
Marketing works best when it’s a team effort. You bring the inside knowledge, I bring the strategy and execution. Together, we keep things moving in sync. Here’s the framework that gets results:
01.
discover
We kick things off with a chat to get to know your goals, challenges, and audience. That shared understanding becomes the base for everything we’ll create together.
01.
discover
We kick things off with a chat to get to know your goals, challenges, and audience. That shared understanding becomes the base for everything we’ll create together.
01.
discover
We kick things off with a chat to get to know your goals, challenges, and audience. That shared understanding becomes the base for everything we’ll create together.
02.
Deep dive
We look at your numbers together. The data shows us what’s working, what’s not, and where the biggest opportunities are hiding. It’s the only way to build a strategy that’s grounded in reality.
02.
Deep dive
We look at your numbers together. The data shows us what’s working, what’s not, and where the biggest opportunities are hiding. It’s the only way to build a strategy that’s grounded in reality.
02.
Deep dive
We look at your numbers together. The data shows us what’s working, what’s not, and where the biggest opportunities are hiding. It’s the only way to build a strategy that’s grounded in reality.
03.
Setting your goals
Together, we map out where you want to go—both near-term wins and long-term growth. This way, your marketing always stays aligned with your bigger business goals.
03.
Setting your goals
Together, we map out where you want to go—both near-term wins and long-term growth. This way, your marketing always stays aligned with your bigger business goals.
03.
Setting your goals
Together, we map out where you want to go—both near-term wins and long-term growth. This way, your marketing always stays aligned with your bigger business goals.
04.
Sprint rythm
We operate in a sprint rhythm, delivering on our goals every two weeks. This agile approach allows us to stay flexible and responsive to your needs.
04.
Sprint rythm
We operate in a sprint rhythm, delivering on our goals every two weeks. This agile approach allows us to stay flexible and responsive to your needs.
04.
Sprint rythm
We operate in a sprint rhythm, delivering on our goals every two weeks. This agile approach allows us to stay flexible and responsive to your needs.
05.
Evaluation
Depending on the project duration, we conduct evaluations to reflect, learn, and adjust our strategy, ensuring we’re always on the right track.
05.
Evaluation
Depending on the project duration, we conduct evaluations to reflect, learn, and adjust our strategy, ensuring we’re always on the right track.
05.
Evaluation
Depending on the project duration, we conduct evaluations to reflect, learn, and adjust our strategy, ensuring we’re always on the right track.
About me
Christina sideri
Strategy first — that’s my starting point. I’ve worked with scrappy start-ups and scaling businesses alike, which means I know the roadblocks and the shortcuts.
Finding the right audience is never easy, so I rely on fast launches, constant A/B testing, and quick iterations to get there. And like anyone who’s lived the start-up life, I’ve worn every hat in the closet — so rolling up my sleeves and getting hands-on is second nature.
what I can do for you
From big-picture strategy to hands-on execution, I help you build marketing engines that actually deliver.
1. STRATEGY & CONSULTING
ICP & Buyer persona mapping
Funnel design from awareness to retention
Product positioning
Go-to-market plan
2. demand gen campaigns
Google Ads (search, display) setup & management
Meta Ads (Facebook & Instagram) campaigns
LinkedIn Ads
3. content creation
Content strategy & planning
Website content (blogs, landing pages pages)
Sales enablement (pitch decks, brochures)
Technical content (product launch, infographics, reports)
4. CRM
Lead capture automation (forms, chatbots, landing pages)
Lead scoring & segmentation
Workflow automation (e.g., auto-assign leads to sales reps, trigger emails, update statuses)
Sales sequences (automated outreach, follow-up reminders)
1. STRATEGY & CONSULTING
ICP & Buyer persona mapping
Funnel design from awareness to retention
Product positioning
Go-to-market plan
2. demand gen campaigns
Google Ads (search, display) setup & management
Meta Ads (Facebook & Instagram) campaigns
LinkedIn Ads
3. content creation
Content strategy & planning
Website content (blogs, landing pages pages)
Sales enablement (pitch decks, brochures)
Technical content (product launch, infographics, reports)
4. CRM
Lead capture automation (forms, chatbots, landing pages)
Lead scoring & segmentation
Workflow automation (e.g., auto-assign leads to sales reps, trigger emails, update statuses)
Sales sequences (automated outreach, follow-up reminders)
1. STRATEGY & CONSULTING
ICP & Buyer persona mapping
Funnel design from awareness to retention
Product positioning
Go-to-market plan
2. demand gen campaigns
Google Ads (search, display) setup & management
Meta Ads (Facebook & Instagram) campaigns
LinkedIn Ads
3. content creation
Content strategy & planning
Website content (blogs, landing pages pages)
Sales enablement (pitch decks, brochures)
Technical content (product launch, infographics, reports)
4. CRM
Lead capture automation (forms, chatbots, landing pages)
Lead scoring & segmentation
Workflow automation (e.g., auto-assign leads to sales reps, trigger emails, update statuses)
Sales sequences (automated outreach, follow-up reminders)
Discover My Journey in MARKETING
I’ve worn many hats (sometimes all at once) — strategist, content creator, campaign architect, brand storyteller. Here’s how those roles came together in my journey so far.
Marketing Lead
Cargosnap
2023 - Present
Marketing Lead
Cargosnap
2023 - Present
Marketing Lead
Cargosnap
2023 - Present
Marketing Product Owner
Basic Fit
2023
Marketing Product Owner
Basic Fit
2023
Marketing Product Owner
Basic Fit
2023
Marketing Manager
Magnify
2022-2023
Marketing Manager
Magnify
2022-2023
Marketing Manager
Magnify
2022-2023
Content strategist
RocketX
2021-2023
Content strategist
RocketX
2021-2023
Content strategist
RocketX
2021-2023
Content Marketing Analyst
aToll
2019-2021
Content Marketing Analyst
aToll
2019-2021
Content Marketing Analyst
aToll
2019-2021
My Tech Stack
Behind every big idea is a toolkit that makes it happen. Here’s the stack that powers my campaigns, fuels creativity, and keeps everything running smoothly.
HubSpot
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
HubSpot
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
HubSpot
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
Figma
Where I connect, share insights, and grow within the design and Framer community.
Figma
Where I connect, share insights, and grow within the design and Framer community.
Figma
Where I connect, share insights, and grow within the design and Framer community.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Ad platforms
From Meta to LinkedIn and Google, all advertising platforms are mbedded into the tech stack.
Ad platforms
From Meta to LinkedIn and Google, all advertising platforms are mbedded into the tech stack.
Ad platforms
From Meta to LinkedIn and Google, all advertising platforms are mbedded into the tech stack.
Hi
Hi
Hi
Let's work together
Give me a call if you are an ambitious scale up ready to take the next step but unsure where to start.