Strategy & Positioning
Cargosnap
In house Marketing Lead to generate inbound revenue streams and increase brand awareness
Year :
2023
Industry :
Logistics Tech
Client :
Cargosnap
Project Duration :
2 years
Challenge :
Cargosnap is a logistics SaaS platform that digitizes cargo inspections and workflows for manufacturers, logistics providers, and shippers. To accelerate growth across Europe and LATAM, the company needed to build stronger inbound revenue streams, raise brand awareness in international markets, and better connect marketing with product strategy.
Cargosnap’s technology had strong adoption with existing customers, but brand visibility in the logistics sector across European and Latin American markets needed a boost. The marketing engine lacked consistency, and the customer journey from lead to qualified opportunity had room for improvement. The challenge was to refresh the brand, build scalable inbound channels, and align product marketing with demand generation in multiple geographies.
Solution :
As the in-house Marketing Lead, I implemented initiatives across brand, content, campaigns, and automation:
Brand refresh: Designed a new brand book to modernize CargoSnap’s identity and ensure consistency across regions.
Content & campaign strategy: Developed multi-language content (blogs, webinars, case studies, calculators) tailored to logistics personas and industries in Europe and LATAM.
Marketing automation: Built lead nurture journeys and CRM workflows to increase MQL → SQL conversion ratios.
Product marketing: Positioned features and use cases in line with customer pain points, strengthening alignment between product and sales.
Results :
The new marketing foundation increased brand visibility across Europe and LATAM and generated steady inbound opportunities. Marketing automation improved MQL-to-SQL conversion rates by 30%, while refreshed campaigns and thought-leadership content positioned Cargosnap as a trusted voice in logistics digitization.
Summary :
Cargosnap’s marketing evolved from fragmented activities into a structured growth engine. With a refreshed brand, defined inbound streams, and closer integration of product marketing across European and Latin American markets, the company is now better equipped to scale its presence and convert awareness into revenue.
More Projects
Strategy & Positioning
Cargosnap
In house Marketing Lead to generate inbound revenue streams and increase brand awareness
Year :
2023
Industry :
Logistics Tech
Client :
Cargosnap
Project Duration :
2 years
Challenge :
Cargosnap is a logistics SaaS platform that digitizes cargo inspections and workflows for manufacturers, logistics providers, and shippers. To accelerate growth across Europe and LATAM, the company needed to build stronger inbound revenue streams, raise brand awareness in international markets, and better connect marketing with product strategy.
Cargosnap’s technology had strong adoption with existing customers, but brand visibility in the logistics sector across European and Latin American markets needed a boost. The marketing engine lacked consistency, and the customer journey from lead to qualified opportunity had room for improvement. The challenge was to refresh the brand, build scalable inbound channels, and align product marketing with demand generation in multiple geographies.
Solution :
As the in-house Marketing Lead, I implemented initiatives across brand, content, campaigns, and automation:
Brand refresh: Designed a new brand book to modernize CargoSnap’s identity and ensure consistency across regions.
Content & campaign strategy: Developed multi-language content (blogs, webinars, case studies, calculators) tailored to logistics personas and industries in Europe and LATAM.
Marketing automation: Built lead nurture journeys and CRM workflows to increase MQL → SQL conversion ratios.
Product marketing: Positioned features and use cases in line with customer pain points, strengthening alignment between product and sales.
Results :
The new marketing foundation increased brand visibility across Europe and LATAM and generated steady inbound opportunities. Marketing automation improved MQL-to-SQL conversion rates by 30%, while refreshed campaigns and thought-leadership content positioned Cargosnap as a trusted voice in logistics digitization.
Summary :
Cargosnap’s marketing evolved from fragmented activities into a structured growth engine. With a refreshed brand, defined inbound streams, and closer integration of product marketing across European and Latin American markets, the company is now better equipped to scale its presence and convert awareness into revenue.
More Projects
Strategy & Positioning
Cargosnap
In house Marketing Lead to generate inbound revenue streams and increase brand awareness
Year :
2023
Industry :
Logistics Tech
Client :
Cargosnap
Project Duration :
2 years
Challenge :
Cargosnap is a logistics SaaS platform that digitizes cargo inspections and workflows for manufacturers, logistics providers, and shippers. To accelerate growth across Europe and LATAM, the company needed to build stronger inbound revenue streams, raise brand awareness in international markets, and better connect marketing with product strategy.
Cargosnap’s technology had strong adoption with existing customers, but brand visibility in the logistics sector across European and Latin American markets needed a boost. The marketing engine lacked consistency, and the customer journey from lead to qualified opportunity had room for improvement. The challenge was to refresh the brand, build scalable inbound channels, and align product marketing with demand generation in multiple geographies.
Solution :
As the in-house Marketing Lead, I implemented initiatives across brand, content, campaigns, and automation:
Brand refresh: Designed a new brand book to modernize CargoSnap’s identity and ensure consistency across regions.
Content & campaign strategy: Developed multi-language content (blogs, webinars, case studies, calculators) tailored to logistics personas and industries in Europe and LATAM.
Marketing automation: Built lead nurture journeys and CRM workflows to increase MQL → SQL conversion ratios.
Product marketing: Positioned features and use cases in line with customer pain points, strengthening alignment between product and sales.
Results :
The new marketing foundation increased brand visibility across Europe and LATAM and generated steady inbound opportunities. Marketing automation improved MQL-to-SQL conversion rates by 30%, while refreshed campaigns and thought-leadership content positioned Cargosnap as a trusted voice in logistics digitization.
Summary :
Cargosnap’s marketing evolved from fragmented activities into a structured growth engine. With a refreshed brand, defined inbound streams, and closer integration of product marketing across European and Latin American markets, the company is now better equipped to scale its presence and convert awareness into revenue.