Content Creation
Colect
Building the foundation for a killer inbound engine
Year :
2022
Industry :
Fashion Tech
Client :
Colect
Project Duration :
16 weeks
Challenge :
Colect is a SaaS platform for wholesale and fashion brands that needed to strengthen its marketing engine, especially around content and lead generation. The company sought a structured content strategy to drive inbound revenue and the ability to eventually bring these capabilities in-house.
With ambitious growth targets, Colect faced the challenge of generating more inbound opportunities while building a consistent brand presence across channels. The company lacked a structured content strategy and calendar, which made campaigns ad hoc and difficult to scale. At the same time, Colect aimed to eventually insource marketing execution, but needed guidance and training before doing so.
Solution :
The engagement focused on building a strong foundation for content-driven lead generation:
Designed and implemented a content strategy, plan, and calendar aligned with Colect’s target personas and business goals.
Created promotional content for sales during events
Developed and launched lead generation campaigns to increase inbound pipeline.
Mentored and trained an internal hire, ensuring the team could continue executing and evolving the strategy independently.
Results :
This structured approach drove inbound opportunities and created a predictable content engine for Colect’s marketing team. Importantly, by the end of the engagement, Colect was able to fully insource a content marketer, already trained in the strategy, workflows, and best practices — ensuring continuity and long-term scalability.
Summary :
The project not only increased inbound revenue in the short term but also left behind a sustainable marketing capability. Colect moved from relying on external support to owning a skilled in-house marketer, giving the company the tools and confidence to grow through content long after the project ended.
More Projects
Content Creation
Colect
Building the foundation for a killer inbound engine
Year :
2022
Industry :
Fashion Tech
Client :
Colect
Project Duration :
16 weeks
Challenge :
Colect is a SaaS platform for wholesale and fashion brands that needed to strengthen its marketing engine, especially around content and lead generation. The company sought a structured content strategy to drive inbound revenue and the ability to eventually bring these capabilities in-house.
With ambitious growth targets, Colect faced the challenge of generating more inbound opportunities while building a consistent brand presence across channels. The company lacked a structured content strategy and calendar, which made campaigns ad hoc and difficult to scale. At the same time, Colect aimed to eventually insource marketing execution, but needed guidance and training before doing so.
Solution :
The engagement focused on building a strong foundation for content-driven lead generation:
Designed and implemented a content strategy, plan, and calendar aligned with Colect’s target personas and business goals.
Created promotional content for sales during events
Developed and launched lead generation campaigns to increase inbound pipeline.
Mentored and trained an internal hire, ensuring the team could continue executing and evolving the strategy independently.
Results :
This structured approach drove inbound opportunities and created a predictable content engine for Colect’s marketing team. Importantly, by the end of the engagement, Colect was able to fully insource a content marketer, already trained in the strategy, workflows, and best practices — ensuring continuity and long-term scalability.
Summary :
The project not only increased inbound revenue in the short term but also left behind a sustainable marketing capability. Colect moved from relying on external support to owning a skilled in-house marketer, giving the company the tools and confidence to grow through content long after the project ended.
More Projects
Content Creation
Colect
Building the foundation for a killer inbound engine
Year :
2022
Industry :
Fashion Tech
Client :
Colect
Project Duration :
16 weeks
Challenge :
Colect is a SaaS platform for wholesale and fashion brands that needed to strengthen its marketing engine, especially around content and lead generation. The company sought a structured content strategy to drive inbound revenue and the ability to eventually bring these capabilities in-house.
With ambitious growth targets, Colect faced the challenge of generating more inbound opportunities while building a consistent brand presence across channels. The company lacked a structured content strategy and calendar, which made campaigns ad hoc and difficult to scale. At the same time, Colect aimed to eventually insource marketing execution, but needed guidance and training before doing so.
Solution :
The engagement focused on building a strong foundation for content-driven lead generation:
Designed and implemented a content strategy, plan, and calendar aligned with Colect’s target personas and business goals.
Created promotional content for sales during events
Developed and launched lead generation campaigns to increase inbound pipeline.
Mentored and trained an internal hire, ensuring the team could continue executing and evolving the strategy independently.
Results :
This structured approach drove inbound opportunities and created a predictable content engine for Colect’s marketing team. Importantly, by the end of the engagement, Colect was able to fully insource a content marketer, already trained in the strategy, workflows, and best practices — ensuring continuity and long-term scalability.
Summary :
The project not only increased inbound revenue in the short term but also left behind a sustainable marketing capability. Colect moved from relying on external support to owning a skilled in-house marketer, giving the company the tools and confidence to grow through content long after the project ended.