Build smarter. Not harder.
Explore how startups should set up their tech stack for their go-to-market
Resources
Mar 30, 2025
You’ve mapped your data model and designed your processes—kudos, that’s already ahead of many. Next up: your tech stack. But here’s the key lesson: your tech should serve your process—not the other way around. If tools don’t align with how your team works, they'll find—and create—their own solutions. That’s rarely streamlined or efficient.
Think function first, tools second
Break down your go-to-market (GTM) operations into core functions:
Sales intelligence & prospecting
Marketing automation
Website, CMS & analytics
CRM or customer database
Sales communication
Quotes & proposals
Revenue enablement
Billing & contracts
Business intelligence
Data analytics & visualization
Customer success & ops
Team enablement
Your goal? Consolidate wherever possible. Don’t stack tools for each function. Instead, go for platforms that cover multiple areas—this shrinks your software footprint, cuts costs, and makes life easier.
3 Smart practices for stack strategy
Prioritize integration. Choose tools that play well together—seamless data flow is non-negotiable.
Simplify and consolidate. Fewer tools = fewer headaches. One tool that does A, B, and C is better than three that each do one thing.
Invite cross-functional voices. Get feedback from across your team—sales, CS, marketing—to ensure your stack works for everyone.
When your infrastructure actually fits how your team works, everything moves smoother—from handoffs to insights to execution.
Why it matters for startups
Startup life demands fast execution and smart choices. You don't have space for battles over tool overload or teams bypassing systems because they don’t work. A lean, integrated stack lets you:
Move faster (no more workarounds)
Save precious budget (less software clutter)
Keep your GTM team aligned—from day one
More to Discover
Build smarter. Not harder.
Explore how startups should set up their tech stack for their go-to-market
Resources
Mar 30, 2025
You’ve mapped your data model and designed your processes—kudos, that’s already ahead of many. Next up: your tech stack. But here’s the key lesson: your tech should serve your process—not the other way around. If tools don’t align with how your team works, they'll find—and create—their own solutions. That’s rarely streamlined or efficient.
Think function first, tools second
Break down your go-to-market (GTM) operations into core functions:
Sales intelligence & prospecting
Marketing automation
Website, CMS & analytics
CRM or customer database
Sales communication
Quotes & proposals
Revenue enablement
Billing & contracts
Business intelligence
Data analytics & visualization
Customer success & ops
Team enablement
Your goal? Consolidate wherever possible. Don’t stack tools for each function. Instead, go for platforms that cover multiple areas—this shrinks your software footprint, cuts costs, and makes life easier.
3 Smart practices for stack strategy
Prioritize integration. Choose tools that play well together—seamless data flow is non-negotiable.
Simplify and consolidate. Fewer tools = fewer headaches. One tool that does A, B, and C is better than three that each do one thing.
Invite cross-functional voices. Get feedback from across your team—sales, CS, marketing—to ensure your stack works for everyone.
When your infrastructure actually fits how your team works, everything moves smoother—from handoffs to insights to execution.
Why it matters for startups
Startup life demands fast execution and smart choices. You don't have space for battles over tool overload or teams bypassing systems because they don’t work. A lean, integrated stack lets you:
Move faster (no more workarounds)
Save precious budget (less software clutter)
Keep your GTM team aligned—from day one
More to Discover
Build smarter. Not harder.
Explore how startups should set up their tech stack for their go-to-market
Resources
Mar 30, 2025
You’ve mapped your data model and designed your processes—kudos, that’s already ahead of many. Next up: your tech stack. But here’s the key lesson: your tech should serve your process—not the other way around. If tools don’t align with how your team works, they'll find—and create—their own solutions. That’s rarely streamlined or efficient.
Think function first, tools second
Break down your go-to-market (GTM) operations into core functions:
Sales intelligence & prospecting
Marketing automation
Website, CMS & analytics
CRM or customer database
Sales communication
Quotes & proposals
Revenue enablement
Billing & contracts
Business intelligence
Data analytics & visualization
Customer success & ops
Team enablement
Your goal? Consolidate wherever possible. Don’t stack tools for each function. Instead, go for platforms that cover multiple areas—this shrinks your software footprint, cuts costs, and makes life easier.
3 Smart practices for stack strategy
Prioritize integration. Choose tools that play well together—seamless data flow is non-negotiable.
Simplify and consolidate. Fewer tools = fewer headaches. One tool that does A, B, and C is better than three that each do one thing.
Invite cross-functional voices. Get feedback from across your team—sales, CS, marketing—to ensure your stack works for everyone.
When your infrastructure actually fits how your team works, everything moves smoother—from handoffs to insights to execution.
Why it matters for startups
Startup life demands fast execution and smart choices. You don't have space for battles over tool overload or teams bypassing systems because they don’t work. A lean, integrated stack lets you:
Move faster (no more workarounds)
Save precious budget (less software clutter)
Keep your GTM team aligned—from day one